In 2023, Le Fruit Studio partnered with the XDEFI team to support them in rebranding their Wallet. The first step was to find a new name for their brand, one that would resonate universally and clearly communicate its promise.

Le Fruit Studio organized a series of workshops, bringing together designers, developers, and managers to brainstorm and uncover valuable insights. The name Ctrl emerged as the clear choice; four letters that embody a vision, a disruption, and a mission: to give control back to users.

Ctrls visual identity reflects this vision. Inspired by Swiss design and pop culture, the branding highlights typography and color. The studip created a playful toolkit of graphic assets, stickers, and icons to ensure seamless deployment across all digital platforms. The final visual identity includes a comprehensive design system, logos, color palette, layouts, animations, a website, and a full set of brand guidelines.

SCOPE OF WORK : Naming, Art Direction, Branding, Motion Design, Website