the branding people designed Clove Branding. Clove is a modern eatery based in Abu Dhabi. Its mission is to offer customers a piece of home, regardless of their diet. In other words, Clove allows busy people to take a break from everyday chaos by enjoying nourishing meals with a homemade touch in a cozy environment. tbpmx created a project that involves a fresh, yet warm design that seeks to communicate a homestyle atmosphere inspired in Abu Dhabi’s landscape. This brand uses classic typefaces and friendly icons thought out to guide customers in identifying what suits their diet best. Simultaneously, it communicates a non-pretentious, yet elegant and modern feel. Give your body exactly what it needs: real food that’ll comfort your soul.