Par/u00e1metro Studio designed Briochels Bistro. Briochels is a brunch and after-office bistro located in the northeast Mexican city of Saltillo. Inspired by the ubiquitous and fashionable brunch establishments in New York City, Briochels is a bustling success and the first of its kind in this small, up-and-coming city. The identity is a tribute to its menu's main ingredient: the egg. Quirky but elegant egg shapes can be found throughout the brand/u2019s stationery, menu and packaging. Although pink and red are the color palette/u2019s primary colors, especially for brunch and lunch, they are accompanied by deeper tones for the evening after-office drinks and dinner. The typographic palette is a soft, classy medley of serif fonts with French character.