The Branding People identity: New is always better; this is the reason tbpmx decided to renovate its identity for this current year. Based on the idea that /u201cpeople design for people/u201d, a new concept was created aiming to show the human part in branding.

The goal, is to relate to the audience and clients on a much deeper level without losing the brands/u2019 essence. The graphic assets were made bolder, while the color palette remained intact. The focus is to have a true approach in future projects where these principles can be implemented.

Some assets, like the brands/u2019 icon, were maximized and made tangible in order to achieve human interaction. This represents the link between the digital and physical worlds, which is often forgotten amidst the chaos of technology.

/u2014 People design for people