Bakes Flagship Thao Dien designed by the lab based in Vietnam: A design system that balances the everyday (say, a piece of bread) and special occasions (birthdays!), from branding to interior architecture. Bakes keeps everyday baked goods packaging simple and approachable using kraft material, with a touch of personality through vivid colors, illustration, and writing to keep things exciting.

Bakes prioritizes personality and context over blind consistency./u00a0A customizable stamping-system for/u00a0product cards, easily adaptable/u00a0as the brand continues to test and develop new products./u00a0Taking inspirations from/u00a0our/u00a0products and/u00a0ingredients, we developed a new illustration system/u00a0for our special occasional packagings. Every bag and box is gift-able.