#the100kinitiative was a social awareness campaign that run during World Oceans Month 2019 created by The Refreshment Club & others. The Campaign was based on the fact that 100,000 marine mammals are killed from plastic pollution each year. - UNESCO. Single use plastic bottles are becoming the biggest polluters of waterways.

The main idea was to make the Found’s sustainable glass bottles a vehicle for people to raise awareness about this horrific fact. They developed #The100kInitiative; 100,000 sustainable bottles, to commemorate 100k marine mammals. And asked people to 'Raise a Glass to remember those mammals gone & help protect the ones that still call our oceans home'

Client: Found Beverage Company Credits

Ideation + Creation: The Refreshment Club

Artist/Illustrator: Amit Greenberg (This.is.Amit)

Campaign Partner: Centre for Impact Comms + Oceana

Social Activation Partner: Kikoff Agency

Pr Partner: La Boutique PR

Animator: Robert Connelly

Digital Partner: Infratech Digital