Atipus Barcelona designed Vi Novell 2018 Packaging. Coinciding with the “slaughter pig” festival (November), the Vi Novell is bottled: the first wine of the harvest. A young and fruity wine that invites you to break your shackles. The label has to exude this fresh, transgressing spirit.
To emphasize the idea of ephemeral wine (limited edition) and fast consumption, each year a new label is proposed. As the festival always revolves around the duality of the pig and the saints, for this edition we propose a sanctified pig.