Buenaventura estudio designed the branding for Veletas – a side project of Little, whose origins are in Granada, and its aim is to promote urban and countryside tourism for families, in particular focusing on child-friendly cities, towns and regions. This project is aimed especially at families with children, which required the designers to come up with an energetic, attractive inspiring identity.
They centered the concept around the name and the four cardinal points on a compass. They started with four illustrations, one for each point. These move and combine with each other in shape and colour, creating a visual system which is alive and long-lasting. The words used move in order to adapt themselves to each image. The range of colours used is the link to the parent brand, adding joy and energy to the identity.