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The Style Capsule is an online fashion boutique that provides not only an expertly curated range of women’s clothing, shoes and accessories; but also offers a number of specialty services, including same day hand-delivery and face-to-face consultations with a personal stylist. The Style Capsule logotype utilises typography in an understated but memorable interlocking configuration, which at once alludes to the shape of an opened capsule, an S letterform, and a C. This configuration also provides some welcome visual interest and point of difference to an otherwise straightforward, familiar fashion logotype — helping to strike a balance between classical and innovative.