The Other Art Fair (TOAF) is a collection of creative thinkers, game changers and pleasure seekers who seek to lift up emerging artists and create unforgettable experiences. Taking place in cities like Brooklyn, LA, London, Sydney and Toronto, each fair is a bid to shake up the art world and make it widely accessible.
While the traditional art world is notoriously elitist, exclusive and expensive, The Other Art Fair prides itself on being the opposite. They came to the Universal Favourite Studio in search of a strategy and identity that would echo the rejection of ordinary that sits at their core. Taking visual cues from anti-trend behaviour, Universal Favourite explored how they could re-frame TOAF the way they were reframing the art world.