Graphic

Carl Nas Associates designed the brand identity for Tangent Organic Soaps, a series of perfumed, organic soaps. One perfume oil is infused for each variety using natural ingredients only. The clean and minimal packaging is complemented with its vibrant launch campaign that features the fragrances as fabrics swirling inside a box in three different colours corresponding to their fragrances – Yuzu, Oud and Tulip.