Sydney Saké Society

Kevin Teh designed Sydney Saké Society – A brand identity project for a saké organisation in Sydney. As an organisation that aims to bridge the gap between the niche saké culture and Sydney’s vibrant food and entertainment scene, Sydney Saké Society needs a modern, non-cliché and Western-friendly Japanese image.

With this approach in mind, the omission of Japanese characters and traditional Japanese aesthetics (e.g. brush strokes and washi paper) forms the basis of the design direction.


Credits: Kevin Teh

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