Bev Tan, a designer specialising in typography, created the branding for Studio Augment, a design and craft-focused studio based in Singapore. The branding, which is centred around a deep olive colour with complementary shades of beige and brown, is featured across the stuio’s business cards, corporate stationery and web design.
‘Using the base idea of creation with craft, the brand identity is inspired by the process of starting from scratch. We took an idea of an empty image box as an inspiration to create our logomark. It is made up of 3 perfect squares – The bottom right square is the letter A from our logo type, the bottom left square consists of vertical lines that represents a bookshelf full of hand-crafted notebooks, and lastly, the main big square is our workspace which signifies our experimentative nature. Hence, we created multiple variants to use at our disposal.’
A clean, minimal and readable typographic aesthetic was chosen in order to reflect the studio’s sleek craft designs. The website incorporates a bit of lighthearted fun with playful and engaging copy. ‘We added some quirks to create a personality based off of a compradre who loves making silly wisecracks. For comedic reasons, we added a randomizer on the bottom right of the website to further entertain the user with some small talk. In our project item page, we also added pop ups which will appear as the user scrolls down to add some punch to its personality.’