Sen Flow Corporate Design

Beautiful branding for Sen Flow, a fitness and wellness studio, created by Jason Cooper and Belu in Australia.
Fitness and wellness studio based in the heart of Sydney’s Vietnamese community. The brand audience is predominantly female and Vietnamese, so the outcome needed to stay true to it’s community and values, but entice new customers to ‘Join the Flow,’ by standing out amongst a busy crowd of competition.
The naming derived from ‘Sen’ meaning ‘Lotus’ in Vietnamese that also means ‘Purity of mind.’
‘Flow’ for energy and water flow. Sen Flow is energetic and calm at the same time.

Written by:
Thiago Santarém


Credits: Jason Cooper + Belu

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