Not Real & Kasana ™ designed Rad Branding. RAD means Random Absorbed Dose of Fruits – It’s a sparkling tea, organic and unsweetened. The project consisted on developing the Branding and product video for this sparkling tea beverage.
Surprisingly, Rad has the most unexpected combinations of fruits delivered in a can. It’s the fanciest in the market. An explosion of new flavors you can’t forget.
Bold and eccentric color combos are mixed with a seventies vibe to give a surreal mood. Having fun with retro slang terms to bring a more sassy and daring brand tone.