Plus Plus Plus Identity

Plus Plus Plus is a new gastro bar in Vilnius, Lithuania, branded and named by creative studio, Boy.

Boy describes themselves as a new studio ‘following our own gut to spread creativity, beauty and fun.’ The branding plays up the bar’s contemporary and youthful appeal, utilising geometric shapes with a custom typeface to match, along with a bright colour palette balanced against a modern black base.

‘We were more than excited when the new gastro bar in Vilnius chose our proposed Plus Plus Plus name – already imagining vast design possibilities playing around with those + + +. Plus Plus Plus declares the optimist’s manifesto – come and see for yourself, while in Vilnius!’


Credits: Boy

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