Pacific Asia Museum

Ellis Zhixuan Yu created a new branding for the Pacific Asia Museum. It is an integral part of the University of Southern California, the USC Pacific Asia Museum creates inspiring encounters with the art, history, and culture of Pacific Asia to promote intercultural understanding in the service of elevating our shared sense of humanity. The goal of this rebrand proposal is to be inspired by the culture with its enriched history and bring new life to it with contemporary graphic design.


Credits: Ellis Zhixuan Yu

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