‘Ovation is a clinic specialized in ocular health with two aspects: medical and cosmetic. Futura designed an identity that reflects the key values of the brand: high quality and professionalism.
For the logo, Futura used two typographical fonts. The first, a sans serif with clean cuts, communicates values such as strength. The second, thanks to its serif terminations, transmits beauty and aesthetics.
They also designed an icon combining two concepts; a nautilus shell, referring to the perfection of the golden figures, and in the lower part, the abstraction of water movement referring to the source of youth and beauty. In addition to this, they created a texture inspired by Op Art, adding dynamism and vitality to the brand.’