Opium Club Visual Identity

And studio designed the new brand identity for Opium Club, one of the biggest electronic music venues and clubs located in Vilnius, Lithuania. Opium is not just a club – it’s a movement, a mindset. Working on this idea, And defined one key element of this cult – language.

‘Using only typography we created a new alphabet for Opium community. One letter defines the name of an event. For example, A stands for “ALL NIGHT LONG”. Every symbol has a unique character and attitude that reflects the spirit of the event. We designed a visual language that embodies the bold, confident and loud spirit of the brand. The new identity gives Opium visual tools to grow beyond a dance party and into a cultural movement. We designed a visual language that embodies the bold, confident and loud spirit of the brand. The new identity gives Opium visual tools to grow beyond a dance party and into a cultural movement.’

Published
08.04.2018

Credits: And studio

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