Nixit challenged Designsake Studio to develop the company’s brand identity and packaging, asking for a fresh approach to an otherwise considered ‘gross’ alternative to typical period products. The studio also needed to highlight the many benefits of using a menstrual cup while empowering women to learn about their bodies, their cycles, and their period’s impact on the planet.
Nixit is a revolutionary one size fits all menstrual cup. It’s circular, soft, suction-free and lasts up to 12 hours. It’s an innovative period product that’s easy to use, better for your health, better for the environment, and won’t bleed your budget.
The solve included the use of bright colors, clean typography, premium finishes, and straightforward messaging on several of the boxes’ exterior and interior panels. Playful illustrations allow for a more conversational tone to discuss anatomy and how to use a menstrual cup. Unlike typical tampons, pads, and liners, nixit isn’t overly flowery or feminine. It gives it to women straight because they can handle it.
Through the use of photography, Designsake was able to spotlight common slang phrases and euphemisms around menstruation, for example ‘lady business’, and ‘that time of the month’, and offer what the ‘period positive’ version of that phrase would look like. Nix worry, nix plastic, nix strings, nix leaks, nix stigmas. Nixit. Period.