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Nike Le Quartier Campaign cover image

Atelier Irradié

January 17, 2018

Mindsparkle Mag

Nike Le Quartier Campaign

Nike Europe commissioned Paris-based studio Atelier Irradié, under the creative direction of Daniel Whiteneck, to create the artworks for the event, 'Le Quartier', in order to celebrate the new NBA season and the arrival of Kobe Bryant in Paris. The event took place in Paris' 19th district, in the Jean Jaurès Gymnasium.

 

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