MEISTER Branding

TS/D Agency designed MEISTER Branding. 2019. There is a war in Eastern regions of Ukraine. Most of industry is stopped, releasing the army of unemployed. Meister project is created by German government to give people an opportunity for the second professional education. Future created by your own hands — this is the core communication message for the project. It’s all about help and opportunities for unemployed people, but also about motivation to take own responsibility and build their life by themselves.

Designers decided to show this synergy of opportunities and self-made future with an arrow, which navigates people throughout their career path. Letter “T” in the logo takes this function and directs you right and up — straight where the future is. The identity and materials are aimed to support this idea of navigator in your DIY career future. Meister is an employment project established by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in Ukraine.


Credits: TS/D Agency

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