Me | today

Curious Design designed Me | today . Enter me | today. They’re here to help you unlock your best tomorrow by giving you the best products for your body’s needs, whilst also nourishing and empowering your mind through education.

Their skincare range is proudly cruelty free, contains no parabens, sls/sles or phthalates and is rich in botanicals, antioxidants & vitamins. While their supplements are made from premium quality formulas with highly absorbable ingredients for easy ingestion and maximum efficacy. And here’s the clever part. me|today have created targeted categories that allow specific products to be ‘paired up’. 
Curious was approached to create a premium lifestyle brand that could provide a modern alternative to consumers health, wellness and beauty needs. The process started with creating a name that encapsulated the brand essence of ‘living our best life without compromise or making sacrifices’.

To set the tone for the visual language, it was essential that the transparent values of the brand and its close connection to each individual consumer was reflected in the me|today marque. This was achieved through the introduction of an elegant serif font featuring lower case characters and thoughtfully considered spacing. A typographic statement that speaks in a very personal and quietly authoritative tone of voice. A simple vertical bar was then integrated between the two words to add a memorable graphic element and to ensure that each key word could be considered independently, as well as a holistic statement. This simplicity and clarity of message was then applied to both the supplement and skincare packaging.

Published
09.01.2020

Credits: Curious Design

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