Lotta Nieminen created the branding for Matter Made, the eponymous in-house collection of New York design destination Matter, collaborating with some of the most prominent designers working to create lighting, furniture and objects. ‘Derived from a visual concept by Benjamin Critton, the logotype breaks the symmetry of the M initials and can be abbreviated into a monogram. An earthy palette of darker hues is elevated in printed items with the use of gold and black foil to convey the high-end product line.

For the Milan Furniture Fair 2017, the monogram was used to spell the year in Roman numerals for collection specific implementations such as tote bags and packaging.’