Mangata Patisserie Branding

Mångata Pâtisserie launched as a luxury bakery in Saigon, serving high quality, well-designed cakes with a high-tea concept. M — N Associates worked to create a unique, strong and sustainable visual identity system for the packaging and other brand materials. Mångata’s meaning in Swedish is uniquely romantic, making reference to the glimmering, road-like reflection that the moon creates on the night sea. M — N Associates sought to bring this meaning into the brandmark. The colour palette of black and gold imitates the atmosphere of the dark sea, giving the brand a mysterious, luxury touch.

The branding’s visual system and geometric pattern design was inspired by the contemporary art of plating which makes use of various types of geometric cutters and molds.

Published
15.01.2018

Credits: M — N Associates

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