Lux Sense is a worldwide company provider of FF&E (Furniture, fixtures and equipments) and OS&E (Operating supplies and equipments ) for the Leisure and Hospitality Industry.
They approached VOLTA to create a clean, premium and highly distinguishable visual identity, that should mirror their business positioning and appeal to a luxury target market. Our creative path was to design an all-type lowercase logo with a clean and iconic typography, that conveys safety and competence but also sophistication, transparency and quality. The brand signature “Hotels & Palaces Concept Design”, by contrast, appears in uppercase typography creating an S shaped “stamp” that reflects the brand’s modern and organic essence. This “stamp” can be used as a decorative detail throughout all the design applications.
The result is a visual identity that understands the visual requirements of the target market, with a contemporary look & feel, premium applications and finishings. that take from the famous luxury fashion designer Hubert de Givenchy idea that “Luxury is in each detail”.