Lucas Sardines Packaging Redesign

When KAMILARIS S.A. approached Loonatiks Design Crew to redesign the Lucas packaging, they mentioned that their main goal was to reintroduce the sardines to the older customers but also introduces them to younger ones. Having that as a base, they decided to travel back in time and search for the original design of the product.

Through research they found that these products had a great typography based design that reflected their high quality with no unnecessary visuals. Further more, they implemented a basic colour scheme in order to indicate the three different flavours, but at the same time having a solid identity on the shelf.


Credits: Loonatiks Design Crew

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