Choice Studio designed KOYA. This energy drink helps to clear your mind, open your consciousness and sharpen your perception. That’s why they made the label clear and concise. They also turned text on package 90˚, so it become wider.

This inverted label motivates a customer to interact with it: either turn their head or turn a can in unusual way.
KOYA contains from natural ingredients so they decided to use the label as promotional material in itself. It means that they are proud of product composition.



Credits: Choice Studio

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