King Collins

Pop & Pac Studio designed the branding for King & Collins – the premier destination for those seeking a new kind of practice, with the history and experience of a well-established law firm. The Objective: A brand identity that is representative of power, authority and reputation. The Opportunity: King & Collins only service high net wealth families and individuals. This presents the opportunity to elevate the perception of the firm through intelligent design and exquisite execution and finishing.

The Outcome: The perfect name for a high powered and well credentialed law firm. So perfectly named, as HQ sits at the corner of these two streets (in Melbourne’s CBD) and Alex King & Nancy Collins are the two principals. This duality and convergence set the tone for our brand identity. The overall feel captures the quiet confidence each and every client feels through their engagement with King & Collins.


Credits: Pop & Pac Studio

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