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Influur is reshaping the creator marketplace by placing creators in music, dance, and lifestyle at the forefront. The platform seamlessly connects these creators with brands, allowing them to reach target groups and form impactful partnerships. By disrupting traditional influencer marketing, Influur empowers creators to expand their reach and build their businesses, while brands quickly access the right talent for their campaigns.

As Influur’s influence grew, they needed a brand identity that reflected their leadership in this evolving space. Studio Herrström collaborated with Influur to develop a complete brand identity, including visual, verbal, and brand strategy components, all designed to capture their dynamic role in connecting creators and brands.

The new identity emphasizes creators, showcasing their talent in every aspect of the visual and verbal identity. Studio Herrström highlighted Influur’s ambition to help creators and brands collaborate in meaningful ways. The visual system is flexible and dynamic, designed to maintain a consistent yet bold presence across various contexts.

A vibrant orange color anchors the identity, complemented by a round wordmark that informs brand shapes, patterns, and motion design. This adaptable system allows Influur to communicate with clarity and creative freedom across multiple mediums. The use of the Duplet Open and ES Rebond Grotesque typefaces adds both credibility and energy to the brand’s narrative.

A key design element is the symbol derived from the top of the ‘i’ in the logotype, symbolizing precision and the ability to match the right creators with the right audiences. The design system is versatile, allowing the brand to shift between minimalist elements and more expressive visuals, depending on the context. This adaptability ensures Influur’s identity can balance professionalism with bold creativity while maintaining its core values. The cohesive visual identity reflects the platform’s diversity and helps brands connect with specific target audiences effectively.