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Bureau Rabensteiner
March 05, 2020
Mindsparkle Mag
Bureau Rabensteiner designed Hotel Arlberg Lech identity – Simply legendary.
Hotel Arlberg is where rally drivers mix with crowned heads of state and fans of alpine cosiness. They all bring a sense of unique glamour to the skiing town of Lech. As part of a brand refresh, the designers dedusted the old identity and brought it into modern times, ready for a new generation to take over.
In the process they translated the hotel’s premium feel through high-end materials, and communicated its legendary history with the help of playful headlines and a collection of hand drawn illustrations.
Credits: Bureau Rabensteiner
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