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Firma designed Honext Branding. In the transition towards a more conscious way of consumption, Honext is leading a new era of sustainable building through high-end, plant-based reclaimed materials. As part of the positioning strategy, Firma reclaimed the brand’s role as a sustainability leader in a highly practical industry. The scope of the project spanned an entire rebrand, weaving together the new brand identity and narrative into a new webpage and digital strategy targeted at B2B and B2B2C audiences.