Wunderdogs Agency designed Good Juju Ink - a high end illustration design house based in San Francisco. During the fall of the brick and mortar in 2020, Good Juju team approached Wunderdogs seeking support to strengthen their direct-to-consumer channel through updating their visual identity and e commerce platform. Their goal was to occupy a then empty category of “positive and inclusive brand for adults who love gifting” — a category that would serve as umbrella for their growth efforts as they expand into desk stationery, home goods and beyond. Following extensive insight- and research-driven process Wunderdogs developed a concept alluding to the positive point of view that at Good Juju the glass is always half full – of magic, creativity, ideas, and of course, ink.