Beautiful branding and packaging for Only Good, a cosmetics brand, created by Milk in New Zealand.
With current consumer trends firmly towards health, wellness, simplicity and sustainability, the humble soap is making a comeback – especially among millennials. Building on their success with body & hand wash, soap seemed a natural move for the Only Good brand.
The success of Only Good has been based on bringing a department store aesthetic to the supermarket. Milk wanted to do the same with soap – take it from an everyday functional product to a beautiful interior accessory. And achieve maximum cut-through on the supermarket shelf.