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Flatwhite SME Identity cover image

Wade Veldsman

December 15, 2017

Mindsparkle Mag

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Flatwhite SME Identity

Auckland-based designer Wade Veldsman created the SME branding and visual identity for Flatwhite, a boutique art and design studio and exhibition space. Veldsman utilised a minimalist two-tone colour palette of light grey and white, giving the branding a simple yet contemporary, clean aesthetic.

Credits: Wade Veldsman

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brand identity branding design design inspiration Flatwhite SME Identity graphic design logo logo design mindsparkle mag minimalism modern visual identity Wade Veldsman

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