Fedor Velyaminov designed Financier cafe. A fresco on the wall in the cafe became the central piece of the interior of the cafe and served as a starting point for the creation of the identity. The color solution of the fresco is correlated with the cafe products and the leading shades in the interior: pastel colors intersect with more contrasting, dark and deep, supporting the cozy and light atmosphere
of the main hall.
Corporate identity continues this leitmotif of color combinations, moving into more abstract forms, but remaining recognizable.