Divan.ru is a large online furniture store based in Moscow, specialising in high-quality affordable sofas. Designer Vladimir Lifanov designed a clean brand identity to reflect the store’s minimalist aesthetic. The brand’s namesake logo is represented in two visual forms: one with a clean sans-serif typeface and another which utilises photos of Divan.ru’s sofas – Fitting, considering that ‘divan’ translates as ‘sofa’ in English.
A key aspect of Divan.ru’s branding was to market its own products as well as highlight its low prices. With that in mind, its logos serve as visually pleasing ‘ads’ on its business cards, corporate stationery and advertising materials, which include photos of their sofas as well as a short description and a price indication.
Published
10.12.2017
