Toby Ng created the brand identity for the Hong Kong Young Architects & Designers Competition 2017 as seen in this series of posters. The competition called for young creatives of architecture, design and other related fields to design a temporary pavilion to serve as an informal creative space to host talks, workshops and performances for the community.
The visuals center around curved formations of coloured paper, depicting architectural construction as experimental, progressive and fun. The small human figures represent the local community going about their day in and around the construction. Ng says, ‘Challenging the pre-conceived notions of architecture and design as rigid and stark constructions, the paper forms capture a different kind of excitement. The free-form landscapes speak to the nature of the competition: open yet focused—a pavilion that will be shaped by the new generation of Hong Kong yet experienced by all… Our concept for the competition’s identity is heavily rooted in the ‘young local talents’ aspect of the competition, using an abstract approach to capture the essence of ‘youth’ and the possibilities of fresh and unrestraint ideas.’