By Futura designed the branding and packaging for Ambar, based in Monterrey, Mexico, that brings together a unique mixture of architecture, sustainable development, and quality of life, giving a new meaning to intelligent urbanism.
By Futura’s branding focused on social interaction, which they represented in a pattern made of five distinct graphic elements that personify the different human components coming together in the community – ‘Each one with their own history and memories that brings us to congregate in one space. We are neighbors, coworkers, friends, and family. We are individuals. Ambar, an intelligent community, takes part in the dialogue of the lifestyle of the future.’