The White Room designed the rebranding for Connect Resource. The re-brand for interior design and facility management firm Connect Resource got them thinking about how to connect the dots. Having completed 20 years of operations and recently moved into a new space in the heart of Toronto’s financial district, the firm was looking to project a new image of consummate professionalism even while maintaining a friendly, approachable demeanor.
The look they created placed a number of simple geometric shapes (reflecting walls, furniture, and interior structures) on a dot-based grid, with the suggestion that the dots can be connected and reconnected in infinite ways. The firm is, we are saying, as open and flexible as the elemental designs it delivers. Supporting the presentation are energetic blues and reds printed on a UV press. Plain white is also available when a more restrained feel is called for.