Pentagram designed a bold and distinctively ‘Brooklyn’ identity for the City Point project, including its advertising, wayfinding and signage. City Point is the largest food, shopping and entertainment destination in the center of Downtown Brooklyn. The identity is focused on the declaration ‘BKLYN BORN’, ‘celebrating the project’s significant local engagement in a borough that prides itself in deep-rooted authenticity.’ The omnipresent phrase is proudly displayed in large bold type and accompanied by multicoloured graphics. The Pentagram team shaped the program around a strong, proud and vibrant identity that celebrates Brooklyn’s diversity and inclusiveness.
Published
02.10.2017
