Fiction Design Studio designed the rebranding for Circula – a fintech startup having the ambition to make people’s lives easier by saving them the only irreversible value in the universe – time. This core mission has been fully brought to life through their product – a mobile application that aims to make business expenses management easy, quick and non-problematic.
The concept consists of a clear visual language – a rich pastel colour palette and smooth forms which are opposed to the brief yet substantial messages. The texts are directly referring to the company’s primary service, e.g. the saving of an essential resource to the client’s benefit.
Along with the improved logo and added graphic elements comes the usage of a new font – Sharp Grotesk – that adds extra stability to the direction. To complement the effect of Circula’ services on people’s lives, we came up with a set of custom illustrations which eloquently portray ordinary situations.