Capital Benoit, a financial company, called upon Montreal-based studio, lg2boutique, and Elise Cropsal to redesign its brand identity to mark its 25 years of existence. The studio developed their visual signature and stationery, a new logo and communications pieces related to the event celebrating Capital Benoit’s 25th anniversary. The visual signature brings together modern elements with elements that reflect the ancestral family expertise. The forge, an important historic element for the Benoit family, served as the inspiration and foundation of the new identity.
Published
26.10.2017
