Cast Iron Design designed Byte bars. Competing in a saturated snack bar market, they developed a strategy for Byte Bars that subverts stereotypical “crunchy granola” aesthetics. The outcome is a brand that appeals to a younger generation with a bold identity and light-hearted irreverence.
Representing a cross-generational, free-spirited vibe, the shapes of the type and icons are influenced by the groovy 1960s and the vivid color palette is drawn from the electric poppiness of the 80s and early 90s.
Playing off of the brand name, they developed a series of mouth icons of varying detail. Combined with an extensive color palette, the dozens of potential icons allow Byte to give each bar their own look and keep the brand fresh.
For Byte’s retail boxes, they used Neenah Paper’s Folding Board 100 PC White, a 100% PCW recycled stock. For Byte’s t-shirts, they spec’d water-based ink which is a superior choice over conventional plastisol ink both for the environment and for the quality of the print.