Montreal-based Jason Gelinas and Marie-Soleil Denaul from TUX Creative Co. art directed and designed the advertising campaign, ‘Printemps 2017 Raw Coast’, for Aubainerie, a leading Quebec clothing line that offers trendy fashion for the whole family. The design uses a soft and light colour palette that brings to mind spring tones with a playful yet elegant aesthetic that appeals to a youthful market from kids to young adults.
Published
20.10.2017