‘Last year Sagmeister & Walsh created 3D environments inspired by 2D pop art paintings with the help of body painter Anastasia Durasova and set builds by Sing-Sing. This year, along with the same team, they brought psychedelic and constructivist worlds to life, complete with trippy optical illusions and a pink painted horse. Images will be on billboards, in magazines, newspapers, and in stores across the middle east at Aizone stores.’