the branding people designed Addressable – a brand with a vision to deliver the right message to the right person. Through a web app, the service makes use of a robotic arm programmed to create personalized handwritten letters resulting in an inviting and effective business-to-client experience. Addressable offers brands and companies to build, test and optimize classic mail campaigns.
tbpmx created a classic and unique aesthetic, paired with a vintage feel and the old-fashioned way of a letter. Taking classic cartoons as a point of reference, the studio generated modern illustrations and a linear universe for its iconography that represents old-school postage. With an adapted color palette reminiscent of traditional mail colors, Addressable steps into the future while staying true to tradition.