‘A dog on the table — curious, disobedient, some would say naughty. Simon from Bureau Display created for Livingtree a brand whose identity strongly roots in the passion and believes of their founders. To respect that, a very personal element found its way into the logo – the owners’ dog. Actually, not just in the logo, but on it. He kindly represents his masters’ curiosity, his explorer spirit and the quest for the unconventional which fuels the collection.
While the logo represents this eclectic playfulness, the surrounding visual language integrates the rustic and industrial character of the collections and underlines so the products.’