ROOK/NYC set out to build a layered identity for new ‘bedroom to boardroom’ loungewear company, Wknd Nation, that would allow the brand the flexibility and confidence to experiment and play with every element of the Brand ID.
The team, led by Creative Partner and Designer, Mark Christou, and Managing Partner, Rebecca Christou, wanted to design a system of elements, beyond just a logo and monogram, that could become as iconic as the heritage fashion brands seen today. The WN stitch mark, for example, is not just a stamp but a branded integration that works both on the clothing and within branded collateral.
In addition to the visual identity system and tone of voice, ROOK/NYC created the DTC packaging experience and developed the overarching creative direction for Wknd Nation’s e-commerce site. The branding was dialed-up in a big way on the packaging, turning the DTC mailer into a billboard with big, bold logos and full-bleed vibrant color.
Published
22.05.2021
