Pizza or Fear?

Business dedicated to street gastronomy, with pizzas and sandwiches as main products, typical ingredients of the region in its recipes such as tropical fruits or cuts of meat; All made by Paolo’s hand, the best pizza maker in the neighborhood and also an amateur skater.

The Identity designed by Simón Londoño & Co. is inspired by the act of “taking risks”, a concept wrapped in its slogan and promise of value, summarized in a phrase from Colombian’s slang and represented with extreme sports such as surfing and skateboarding, punk rock, tattoos traditional American and Mexican; combining fear with humor to generate a fresh, street and unpretentious brand.

“Pizza is not a crime”, “The best in the neighborhood”, “Eat pizza die young”, “Pizza or fear?”.


Credits: Simón Londoño & Co.

See more